IVE is back with ‘Either Way’

The girls from IVE are back with the new single ‘Either Way’. We’re super happy to hear new music from them so let’s take a closer look!

‘Either Way’ is a very synthy pop track. I liked the focus on the vocals and the build up to the chorus. The lyrics are beautiful and written by one of our personal favorites Sunwoo Jung Ah. If you don’t know who this icon is, you can read more about her here.

The hook of the track is super catchy and I liked the roughness of the vocals on the ‘I’ parts.

We have got to give it up for the music video. The girls acted reallyl well and I’m blown away by the make up looks and the different cinematography.

You can listen to ‘Either Way’ by IVE on Spotify here.

A writer with a slight coffee addiction and a tendency to find K-Indie gems in the YouTube rabbit hole.