We are back with another brand deep dive, and this month we are taking a closer look into Belif, its product lines and ingredients list.  Belif is a skincare brand that combines “time-tested apothecary herbal traditions and modern Korean skin science” (Source: Belifusa.com). Its ingredients list comes from natural sourced ingredients that are free from: parabens, sulphates, phthalates and synthetic ...

We love discovering new beauty brands, and in today’s Brand Deep Dive we want to talk about a famous social media one, that we cannot wait to try out. Let’s talk about AXIS-Y and its products.  Empowerment and confidence AXIS-Y describes itself as a brand that’s “Inclusive and free spirited”. On their site they speak up about beauty and how ...

We are back with a new brand deep dive, and this time we are sharing the product lines of a brand that definitely surprised us with their high quality products. Let’s talk about Beauty of Joseon. Beauty of Joseon is a brand that takes pride in their unique skincare concept. Their products are made with Hanbang; traditional herbal medicines handed ...

This time for our Brand Deep Dive, we are sharing the story and products of a company that keeps getting recognition and a lot of great reviews for the quality and composition of their products. Let’s talk about SOME BY MI.  “SOME BY MI” is a combined word of ‘Something’ and ‘By a miracle’. In its US website the company ...

2022 is here and we are bound to see new trends in the K-Beauty sphere. Since last year we have noticed a couple of things changing in the skincare world and we want to share the latest updates with you and what to expect for this year. Let’s begin. Clean and sustainable skincare More and more companies are joining the ...

‘Tis the season of hot cocoa, freezing weather, fairy lights and wrapping up. Winter is once again upon us and we have listed the latest K-Beauty and K-Fashion trends you can keep an eye on. Let’s start! Beauty With the cold weather hitting most countries and the change of temperatures, our daily skincare will also need a little bit of ...

When buying skincare products one of the biggest challenges we all face is figuring out the ingredients and finding out which one works best for the different skin types and concerns. In today’s K-beauty article I will take you through some of the most common ingredients you can find in Korean skincare products, and what they do to your skin.  ...

I felt that their gel moisturizer was great for days in which I had bad breakouts, but it wasn’t the best for my skin when the pimples were gone. ...

The honesty about the way that the product would work is something that definitely got me as a consumer. ...