In the age of digital media, beauty has found a new canvas to shine on, and the world is taking notice. Behind the scenes, a select group of makeup artists (MUAs) in South Korea has been quietly but significantly shaping the beauty landscape, and fans around the world have been watching and taking notes. These artists are not just experts in their craft; they are trendsetters, influencers, and visionaries in the world of makeup. Their canvas? The faces of K-pop idols who captivate millions worldwide.
These makeup artists have harnessed the power of YouTube to share their skill, methods, and distinctive ideas with a worldwide audience in the ever-evolving world of beauty and style. And for today’s topic, we’d like to explore the creative minds at work behind the scenes in the realm of Korean influencer makeup artists.
Through their YouTube channels, these artists have developed into true trendsetters, establishing new benchmarks for makeup artistry and encouraging countless people to discover their own particular expressions of beauty. This is a journey via the eyes and brushes of those who have perfected the craft of transforming faces into works of art, from iconic looks that grace music videos and stages to the everyday tips and tricks that have earned them legions of admirers.
Let’s dive into the incredible work of these artists.
Risabae
With a staggering following of over 2 million subscribers on her YouTube channel, Risabae is a makeup sensation who has cultivated a dedicated community of makeup enthusiasts and fans. Her journey on YouTube began with stunning celebrity transformations through makeup, but it has since evolved into a collection of easy-to-follow makeup tutorials.
Risabae’s collaborations with K-pop idols, including IVE‘s Wooyoung and (G)I-dle’s Minnie, have further solidified her position as an influential makeup artist. One of her most renowned videos is a comprehensive beginner’s guide to makeup that has garnered immense popularity, making her a must-follow for beauty enthusiasts.
Hyojin Cho
Hyojin Cho, a YouTube veteran with over half a decade of experience, has emerged as one of Korea’s most influential makeup artists. Her collaboration with NewJeans catapulted her into the spotlight. Cho’s tutorials are all about transformative makeup with a minimalist and natural approach, drawing thousands of viewers for years. Her channel not only features makeup tutorials but also engaging content like collaborations, vlogs, and well-being discussions.
Sooandyou
Sooandyou is steadily growing her YouTube community, offering recommendations that span beyond makeup and extend into lifestyle topics. She has garnered attention for her delicate looks and on-trend content. While makeup is her forte, her channel delves into various aspects of modern living, making her a well-rounded influencer.
Haemin
Haemin is a well-known makeup artist in the entertainment industry, having worked with renowned groups like (G) I-DLE and I*Zone. Her extensive portfolio includes work in drama, magazine editorial shoots, fashion shows, and more. On her YouTube channel, she shares tutorials for natural and chic makeup looks along with valuable product recommendations. For a deeper dive into her work and portfolio, you can also explore her Instagram here.
Maeng
Maeng has achieved global recognition for her work with popular K-pop groups such as Red Velvet and BlackPink. Her illustrious career spans years, during which she has crafted incredible looks for magazines, dramas, and various other projects. Her client list is extensive, showcasing her remarkable talent. To get a glimpse of her portfolio over the years, you can explore her Instagram.
Whether you’re seeking expert guidance or simply looking to stay on top of the latest trends, these artists offer a front-row seat to the ever-evolving world of beauty. Be sure to check out their YouTube channels and social media profiles for a firsthand look at their transformative artistry.