Photo credits: Lotte Ent

[Review] Happiness For Sale

We’re back with a new film review, this time we went back in time for the 2013 film ‘Happiness For Sale’. Let’s take a closer look!

‘Happiness For Sale’ was released in 2013. It was directed by Jung Ik-Hwan and written by Bae Se-Young, Jung Ik-Hwan. The film was distributed by Lotte Entertainment.


We follow our main lead Kang Mi-Na, played by Choi Gang-Hee. She’s a tax collector and is going through a rough patch both in her personal life and her career. After being suspended she decided to move back home temporarily to sell her dad’s stationery shop while he’s in the hospital so she can pay off his debts.

It takes some major adjusting as she’s not particularly fond of her hometown after being bullied as a child. Her relationship with her father is rocky as well.

At the same time we follow Choi Kang-Ho, portrayed by Bong Tae-Gyu. He’s recently moved back as well to become a homeroom teacher at the school right in front of the stationery shop.

We follow these two characters as they try to get by and make connections with the kids in town.


This movie was hilarious and heartwarming. Most of all, it felt like a major nostalgia trip. The games and snacks were oldschool and the flashbacks were draped in a sense of nostalgia.

This was a really adorable watch. If you’re in the mood for something heartwarming, definitely check it out.

A writer with a slight coffee addiction and a tendency to find K-Indie gems in the YouTube rabbit hole.