Photo Credits: THEETHRU


In this edition of OffStage, we are thrilled to spotlight the creative prowess of THEETHRU, a distinguished web-design agency celebrated for its innovative works and unique design concepts.

THEETHRU’s journey in the realm of web design began in 2013. Initially, they undertook projects for local brands across various industries in South Korea. However, their foray into the entertainment scene commenced in 2022, marked by a significant collaboration with HYBE for TXT’s compelling comeback, ‘minisode 2: Thursday’s Child.’

Photo Credits: HYBE LABELS

The partnership with HYBE LABELS evolved dynamically, extending its creative touch to BTS’s impactful ‘PROOF’ comeback. This collaboration continued to flourish, encompassing individual solo projects of BTS members, the grandeur of the 2023 BTS FESTA, and TXT’s ‘The Name Chapter: FREEFALL.’

THEETHRU particularly caught our attention with their collaboration with ADOR on NewJeans’ second comeback, ‘OMG,’ and their subsequent releases. The artistic vision behind these ventures seamlessly blended early 2000s nostalgia with NewJeans’ vibrant and youthful spirit, resulting in visually striking and memorable creations.

Explore THEETHRU’s portfolio to witness the fusion of art and design that has left an indelible mark on the visual landscape.

K-Beauty enthusiast, Drama Lover, Melophile and Foodie, writing about her faves on a daily basis.