Photo credits go to the rightful owners

[MV Rec] I.M – Lure

We’re back with a new music video recommendation and this week we’re sharing ‘Lure’ by I.M.

First of all this track is simply superb. The beat, the lazy rapping with a bit of vocal work fits I.M to a T. The slight brass is just the cherry on top!

Of course, we’re here to share the MV. I’m in love with the style and color scheme of this music video and how effortless the CGI looks. I.M did a great job with the acting and it all creates one very cool performance. The fighting couples next to the car and the cracks in the foundations were really cool and signified the cracks in the imploding relationship. Honestly, this was a really dope watch.

A writer with a slight coffee addiction and a tendency to find K-Indie gems in the YouTube rabbit hole.