They show the human side of the business, they show that every successful story started with pain, hard work and a lot of effort.

I refuse to be embarrassed about something I hold so dear to my heart. I’m out of the K-pop closet and I love it.

The honesty about the way that the product would work is something that definitely got me as a consumer.

I flew over to London for a concert and I left with amazing memories, a present from ARMY and an absolute admiration for this fanbase.