Photo credits: authentic

Label Deep Dive: authentic

We’re back with a new Label deep Dive and this time we’re taking a look at the record label authentic.

The label wrote this on their website about themselves: “We create works through an unadorned and serious process and purpose. We yearn for stories that can resonate with people living in the same era, and ultimately pursue works that will continue to be sought after for a long time. Under the pretext of innovation and growth, many of us feel that we are gradually moving away from happiness and stability. “

“In a highly complex society, we have to worry about too many things, and while we long for love, we must also be exposed to competition, hatred, and resentment. In the midst of a rapidly changing era, we want to ask about each other’s well-being and share the strength to live. This is the fundamental reason why we create and present works.”

Currently they have three artists signed with them. There’s Jin Dong Wook aka The Orchard, HANRORO and Dvwn.

You can find authentic online here.

A writer with a slight coffee addiction and a tendency to find K-Indie gems in the YouTube rabbit hole.