We’re back with a new Label Deep Dive and this time we’re taking a look at KRUCIALIZE.
KRUCIALIZE is a sub-label of SM Entertainment and was founded in 2024 by Lee Sung-su. On their website they write that they’re a label where “artists and crew are empowered the autonomy to create a variety of content derived from music and beyond.”
Their aim is to “breathe new life into the essence of K-pop by expanding its genre spectrum and seeking out uniaue, distinctive content.”
As of right now they only have the singer-songwriter Min Jiwoon signed to them.
You can find KRUCIALIZE on Instagram here.
