For this edition of our K-Variety Taster, we’re spotlighting a YouTube channel that has firmly earned its place as a fan favorite thanks to its incredible live stages, let’s talk about ‘It’s Live’.
This MBC-owned channel uploaded its first ‘It’s Live’ video in 2020, featuring Solji from EXID as the opening act. At the time, the series alternated between ‘it’s KPOP LIVE’ and ‘It’s Live’ depending on the artist, but even in its early days, it delivered stunning sets and powerhouse performances that quickly captured fans’ attention.
With its growing popularity, the production value only continued to rise. From the addition of a live band to vibrant stage designs and immersive lighting, ‘It’s Live’ created a space where artists could truly showcase their vocals and stage presence. It soon became a must-stop platform for many artists promoting their comebacks.
Over the years, the channel has continued to evolve, expanding into new segments such as ‘it’s LIVE: COVER’, ‘It’s LIVE: VOCAL’, ‘MUSE ON’, and ‘It’s PICKed’. Each segment brings a fresh perspective, whether it’s highlighting raw vocal talent or offering unique reinterpretations of popular tracks.
As the channel’s popularity continues to grow, we’re excited to see which artists will take on the challenge next and deliver yet another iconic performance. Be sure to keep an eye on upcoming stages by checking out their official YouTube channel.
