In the ever-evolving world of K-beauty, Espoir stands out as a brand that seamlessly blends innovation with beauty. Known for its high-performance makeup and skincare products, Espoir has garnered a loyal following both in South Korea and internationally. Let’s dive into the story behind this remarkable brand and explore its current product lines that continue to captivate beauty enthusiasts worldwide. ...

We are in the middle of summer, and we have spotted some hot trends in Korean beauty we would like to share. This season is all about natural looks, minimal make-up and a sun-kissed effect that leaves the skin glowy. Glowy blush One of the latest trends is all about keeping that natural blush on the cheeks. This trend got ...

2022 is nearing its end, we saw plenty of trends and unexpected turns in K-Beauty. As we predicted in our 2022 Trends, the multipurpose stick took over this year, and it is now a must have item. Minimalistic and clean skincare products also became even more popular this year, and saw the surge of brands like Abib, and its active ...

We are back with a brand new beauty article. This time we want to dive into a few of the most well-known and highly rated Korean make-up brands and their products.  Korean makeup is well known across the globe for the quality and wide variety of options. Most of the brands we are mentioning below have a big range of ...