A new voice is rising in the Korean R&B scene—and it’s impossible to ignore. In this R&B Gem feature, we spotlight ZIN CHOI, a 16-year-old singer-songwriter, composer, and producer quickly gaining attention in the Korean music industry. Signed under STANDARD FRIENDS, she brings a fresh vibe to K-R&B with self-produced tracks that blend youthful charm and musical maturity.
Choi Seojin, known artistically as ZIN CHOI, officially debuted in 2024 at just 15 with her first EP ‘mom!!iminlove’. This debut R&B release, co-produced with the renowned Korean music producer Hitchhiker, introduced her unique voice and storytelling style. ZIN CHOI’s mature vocal tone and witty lyrics stood out, setting the tone for her music career.
The title track, ‘emergency therapy’, is straight-up pure vibes. With a relatable concept, candid visuals, and catchy hooks, the music video reflects ZIN’s daily life as a teen—a rare and refreshing take.
Each track on ‘mom!!iminlove’ offers a different musical vibe, from smooth R&B rhythms to soulful vocals—showing ZIN CHOI’s versatility.
The Evolution: ‘donotdisturb’ EP
ZIN CHOI didn’t stop there. Her latest EP ‘donotdisturb’ shows a bold evolution. Entirely written and co-produced by ZIN herself, the release experiments with fun, groove-heavy tracks and even introduces fans to her rapping side. Each song stands out with its own flavor—resulting in a no-skip listening experience.
At just 16, ZIN CHOI has the drive, talent, and originality to make serious waves in the music scene. Follow her journey—this is only the beginning. Find her on Instagram to keep up with her latest projects.
