In this edition of OffStage, we’re spotlighting a creative force who has shaped the visual identity of countless K-pop hits, director Lee Han Gyeol, also known professionally as Hanbago.
Based on his Instagram, Han Gyeol’s earliest credited work dates back to 2015, when he directed Kisum’s ‘Love Talk’, a project that marked the beginning of an impressive visual journey.
His early works include Lim Kim and Verbal Jint’s ‘Stay Ever’, Seo In-Guk’s ‘Season of the Heart’, Amber’s ‘Borders’, DPR LIVE’s ‘THIRST’, BOBBY’s ‘HOLUP!’, and MINO’s ‘BODY’ — all of which became standout releases in 2016, cementing Hanbago’s name in the Korean music video scene.
During the early stages of his career, Han Gyeol focused mainly on direction of photography, contributing to numerous DPR LIVE visuals (2016–2017). He also participated in the production of iconic videos like 2NE1’s ‘Goodbye’, Loco’s ‘Movie Shoot’, and Suran’s ‘1+1=0’. One of his biggest breakthroughs came with EXO’s 2017 hit ‘Ko Ko Bop’, which showcased his striking color palette and dynamic cinematography.
From there, Hanbago’s career only soared. He went on to shoot and direct music videos for major K-pop acts, including IU, BTS, SEVENTEEN, TXT, and BLACKPINK, each project highlighting his signature visual storytelling.
Recent Works
In recent years, Han Gyeol has expanded his craft beyond cinematography, stepping fully into directing — working with top-tier artists such as JENNIE, V, BAEKHYUN, BOYNEXTDOOR, and RIIZE. His eye for composition and tone continues to define some of K-pop’s most stunning visuals.
With a portfolio that spans nearly a decade, Hanbago has built a reputation as one of Korea’s most visionary visual artists. His work continues to blur the line between music and film, and we can’t wait to see what stories he brings to life next. Follow him on Instagram to keep up with his latest projects.
