In this edition of our Time Capsule, we’re traveling back to 2010—a time known for over-the-top concepts, bold styling, and the peak of K-pop’s second generation idols. Let’s revisit 2NE1’s hauntingly beautiful single, ‘IT HURTS’.
What stands out most in this music video is its serious witchy vibes, set against a Halloween-esque backdrop that feels both nostalgic and enchanting. The worn-out furniture, autumn’s end, and somber mood create a captivating atmosphere, enhanced by a special cameo from then-rising model (now actor) Lee Soo-hyuk.
Get bewitched by the magic of this iconic music video below!
