We’re back with a new Label Deep Dive and this time we’re taking a look at the record label ATRP.
ATRP stands for ‘All the reasons to play’. On their website they write: “The reason we play is to create new tastes and cultures with a free and uninhibited mind. We aim to develop a differentiated label branding based on ATRP’s unique artist IP system and enterprising and innovate mindset. ATRP will create a label that has never been seen before in the world.”
ATRP was founded in 2023 by Kim Jin-Mi and is a subsidiary of BY4M. They had global auditions in 2023. Currently however, they only have one artist signed with them, none other than CHUU.
We’re curious to see where this label takes its next steps. They have a webshop with the cutest merch. You can visit that here.
‘Howl’ was her first release as a solo artist and under the new label. Read our review about this release here.
Her latest comeback was the ‘Strawberry Rush’ mini-album.
You can find ATRP on Instagram here.
