We’re back with a new K-drama review and this time we watched the series ‘A Virtuous Business’ which is available on Netflix. If you’re in need of a female-centered story about friendship, relationships and the sexual revolution, keep on reading.
‘A Virtuous Business‘ (정숙한 세일즈), a South Korean comedy-drama released in October 2024, brings a unique and refreshing storyline, set in the 1990s, that explores the lives of women working in the unconventional and often-taboo world of door-to-door sales of adult products. A remake of the 2016 British series Brief Encounters, this series combines humor, drama, and strong emotional connections, offering a captivating narrative from start to finish.
The performances in ‘A Virtuous Business‘ are truly exceptional. Kim So-yeon and Yeon Woo-jin lead the cast with remarkable chemistry, effortlessly drawing viewers into their evolving relationship. Kim So-yeon portrays a strong yet compassionate lead, while Yeon Woo-jin complements her with his charm and depth. Their on-screen dynamic feels real, balancing both lighthearted moments and more vulnerable, intimate scenes. Their chemistry anchors the show, making their journey both entertaining and emotionally resonant.
Female friendships
What sets this drama apart is its portrayal of female friendship. We follow the four women: Han Jeong-suk (Kim So-yeon), Oh Geum-hee (Kim Sung-ryung), Seo Young-bok (Kim Sun-young) and Lee Joo-ri (Lee Se-hee).
The series beautifully captures the bond between the four women involved in the adult product sales business. Rather than falling into the trap of jealousy or rivalry, it highlights their solidarity, humor, and the unwavering support they offer each other. These women face societal judgment together, and the drama showcases the strength and depth of their friendship, offering a refreshing perspective on women’s relationships.
In addition to the strong leads, the supporting cast enriches the story with a diverse range of characters, each adding a unique dynamic to the plot. From quirky police teammates to antagonistic locals, these characters keep the narrative fresh and unpredictable.
The 1990s setting adds an additional layer of intrigue, as the characters navigate the challenges of working in a business that was heavily stigmatized at the time.
Overall
With strong performances, compelling characters, and a perfect blend of humor and heart, ‘A Virtuous Business’ is a must-watch drama of 2024. Its exploration of female friendship, love, and ambition, all set against a unique backdrop, makes it an unforgettable addition to the K-drama landscape.
