In this edition of OffStage, we explore into the fascinating world of NAIVE Creative Production, an important player in the music video production industry who has produced countless fan-favorite creations. Let us take a deeper look at their impressive collection of work.
Origins and Early Projects
Founded in 2011, NAIVE Creative Production swiftly made its mark by collaborating with well-known entertainment labels like JYP Entertainment, Brand New Music, DSP Media, Pledis Entertainment, YG Entertainment, and many more. Their inaugural ventures included collaborations with artists such as Boni, Nuol, YDG, and Together Products.
Entry into K-Pop
It wasn’t until 2013 that NAIVE began its journey in the vibrant world of K-Pop, commencing with iconic artists like Sunmi, FIESTAR, and miss A, where their distinct visual storytelling began to captivate audiences.
Mainstream Success
Building on their early successes, NAIVE became synonymous with directing music videos for K-Pop chart-toppers. They crafted visually stunning MVs for hits like GOT7’s ‘Girls Girls Girls’ and ‘Just Right,’ 2PM’s ‘My House,’ Day6’s ‘Congratulations,’ and TWICE’s beloved classics ‘Cheer Up’ and ‘TT.’
One of their standout works is TWICE’s 2018 sensation ‘What is Love?’, boasting nearly 800 million views to date, exemplifying their prowess in creating captivating visual narratives.
Diverse Portfolio
Beyond their prolific collaboration with JYP Entertainment, NAIVE has also lent their creative expertise to a diverse array of artists including IU, Hyuna, Lee Chae Yeon, TRI.BE, Everglow, Cherry Bullet, and many more. Their eclectic portfolio underscores their versatility and commitment to delivering visually arresting content across various genres.
For a complete overview of NAIVE Creative Production’s portfolio, visit their website and follow them on Instagram to stay updated with their latest projects..
