For this week’s review, we’re diving into Netflix’s latest hit, a star-studded romantic comedy that brings back a touch of classic K-drama fantasy with a modern twist. Let’s talk about ‘Boyfriend On Demand‘.
Written by Namgung Do-young and directed by Kim Jung-sik, ‘Boyfriend On Demand‘ follows a burned-out webtoon producer who escapes reality through a cutting-edge virtual dating service that delivers romance straight out of fantasy.
Seo Mi-rae (Jisoo) is a hardworking and charming webtoon producer who has long given up on dating. Between deadlines and constant pressure, she barely has time for herself, let alone romance. But everything changes when she signs up for a revolutionary virtual dating platform that promises the ultimate fantasy: stepping into a digital world where she can date perfectly crafted “boyfriends” tailored to her desires.
Inside this virtual space, Mi-rae is swept into a series of romantic scenarios filled with impossibly attentive, attractive men who exist solely to make her happy. The experience is addictive, offering a level of emotional satisfaction that real life simply can’t compete with.
The Boyfriend Line-Up
Mi-rae’s first virtual romance is with Choi Si-woo (Lee Soo-hyuk), the cold, wealthy CEO character from the webtoon she produces. At first, she finds his over-the-top, possessive charm slightly cringe-worthy, but as she continues the experience, she begins to enjoy the attention more than she expected.
When her free trial ends, Mi-rae attempts to return to reality and even goes on a real-life date. However, the contrast is stark, and disappointing. After a few drinks and a moment of weakness, she signs up again, this time unlocking premium features.
What follows is a whirlwind of fantasy romances. She dates a variety of “perfect” partners, including a doctor (played by Lee Jae-wook), a Joseon-era assassin (Kim Young-dae), and even a singer portrayed by Jay Park. Each storyline plays into classic K-drama tropes, intense, dramatic, and irresistibly addictive.
But it’s her college romance scenario that leaves the deepest impact. Seo Eun-ho (Seo Kang-joon) reawakens the feeling of first love, blending nostalgia with emotional vulnerability. The storyline unfolds across two timelines, youth and adulthood, creating a layered and immersive romantic experience.
Yet, as Mi-rae realizes that thousands of other users are experiencing these same “unique” stories, the illusion begins to crack. What once felt special now feels mass-produced.
The Ideal Type
After multiple virtual relationships, the platform introduces its most advanced feature: a fully personalized “ideal type,” created using Mi-rae’s emotional data and preferences.
To her shock, her ideal boyfriend looks exactly like her real-life work rival, Park Kyeong-nam (Seo In-guk), except with a warmer, more approachable personality.
This unexpected overlap blurs the line between fantasy and reality. As Mi-rae spends more time interacting with both versions, she begins to notice the subtle differences, and hidden similarities, between the virtual ideal and the real man standing in front of her.
Unbeknownst to her, Kyeong-nam has quietly harbored feelings for her all along, but struggles to express them.
Reality vs. Fantasy
‘Boyfriend On Demand’ cleverly explores the duality of escapism and emotional dependency. As Mi-rae becomes increasingly immersed in the virtual world, real life begins to feel dull in comparison. The instant gratification and “perfect love” offered by the platform create a dangerous contrast with the imperfections of genuine relationships.
What makes the drama especially engaging is its playful use of classic K-drama tropes within the virtual settings. From chaebol romances to historical fantasy arcs, the show leans into familiar clichés, but does so with humor and self-awareness.
Combined with its impressive cast and relatable themes, ‘Boyfriend On Demand’ delivers a fun, addictive watch that balances comedy, romance, and a subtle critique of modern dating culture.
If you’re in the mood for a light yet thought-provoking rom-com, this one is definitely worth adding to your list. The drama is currently available on Netflix, be sure to check out the trailer below.
